多伦路及周边地区文化、商业整体形象策划项目书

多伦路及周边地区文化、商业整体形象策划项目书,标签：企划书格式,企划案范文,http://www.xuexue6.com

（2）       广告策略                                                             14

（3）       效益预测                                                             14

（4）       费用预算                                                             15

一、前言                                                                    16

二、市场分析                                                                16

概况                                                                        16

1．  深厚文化底蕴                                                             17

2．  合适的项目定位                                                           18

3．独特的项目卖点                                                           18

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